During the eleven journalists visited the malls, inverter air conditioner, flat screen TV, washing machine, we have all kinds of promotional labels affixed electric, part of the products by up to 700 yuan. In contrast, small home appliances sales promotion is not obvious, but the speed is very fast. Shunde many small household electrical appliance enterprises have varying degrees of increase in sales.

In the "golden nine silver ten" annual sales frenzy, each store promotion war as one falls. The eleven period, in addition to color TV, water heater, lampblack machine, inverter air conditioner, everyones electricity sales, lightweight and small household electrical appliances also frequently. The reporter investigates discovery day after day, local enterprises to achieve two to three sales increase, but the electronic commerce channels for small household electrical appliance enterprises growth rate of the most strong, some enterprises sales rose 70%.

At the same time, for the double eleven e-commerce sales has sounded the clarion call, stores are to be eager for a fight for a new round of online sales. The industry to remind, since this year, market of e-commerce sales competition increases, the enterprise should as soon as possible to deal with, to achieve the win-win situation between brand and sales.

Inventory: small household electrical appliances online sales unpopular

During the eleven journalists visited the malls, inverter air conditioner, flat screen TV, washing machine, we have all kinds of promotional labels affixed electric, part of the products by up to 700 yuan. In contrast, small home appliances sales promotion is not significantly, but the speed is very fast. Shunde many small household electrical appliance enterprises have varying degrees of increase in sales. Baer Ryder to hanging ironing machine as an example, the eleven period in the whole nation each big store sales year-on-year growth reached 17%~20%, in the field of e-commerce sales growth higher than 70%.

, there are different "". Promotion for some enterprises are quite complex, layer upon layer division, including buy gifts, scratch cards, cumulative, group purchase, for the different needs of consumers a variety of choice. In the promotion of detailed and rich gifts under the temptation, many small household electrical appliance enterprises just received a lot of orders.

Preparation: Double eleven battle started

Experienced eleven carnival, is also far from the victory when. From eleven a month, but several CIS enterprises has opened a marketing battle for.

One boss said, now Shun enterprise for the double eleven more experienced, Taobao, Jingdong platform for the staff to Shunde to give lectures, local bosses are more and more involved in business, competition is increasingly fierce. In early August, some enterprises have begun to double eleven and online platform to negotiate. "Online platform to come up with a lot of promotional resources in the eleven period, we will provide good enough solutions, to promote market enters the main hall." Disclose according to its, smoothly into the main venue of the network stores, one can obtain the reading flow high flow, on the other hand can enjoy shopping platform provides a plurality of promotional resources, save the cost for the enterprise, to achieve a win-win situation.

However, with the increasingly fierce competition, enterprises to enter the main venue stores more difficult, not to enter into the enterprise, but also through its own sales network homepage, have discounted to attract the eye, to join the double of eleven points a cup of soup.

The industry point of view:

Electronic commerce competition to diversified marketing

One month in advance for double eleven for horn, for many test of electronic commerce enterprises, this years competition is more intense.

Industry sources, this year, e-commerce sales growth evident signs of slowing down. "Two years ago, e-commerce growth is very strong, the base has been relatively large, the growth rate slowed down is also very normal."

On the one hand, more and more Shunde manufacturing enterprises to join the electronic commerce domain, expand marketing channels and sales networks; on the other hand, the electronic commerce competition gradually fierce. In this fierce competition, entrepreneurs said, this year, double eleven day daily sales growth is expected to be conservative. "Last year, its sales of about ten million yuan of goods, an increase of more than 30%, this year is expected to one day twenty million yuan." The entrepreneurs say.